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Pure | An all organic salon and spa located in Nashville, TN at Marathon Village.

 pure products


Organic Color Systems 

Using the first-ever range of permanent colours, made from the maximum number of certified organic ingredients, our color line is non-GMO, cruelty-free, and ammonia-free. Our approach is gentle but effective and easily colors resistant grey hair. Made with fruit and vegetable dyes, this oil based system is a more nourishing alternative to harmful, toxic color. 

Our dermatologically tested and patented permanent hair colour formula, contains the lowest possible levels of oxidative pigment (PPD/PTD) and is packed full of high grade, natural and certified organic ingredients. Uniquely, our permanent colour works at a lower level pH than traditional chemical colours, meaning that there is no damage to the hair. The System is supported by our class-leading range of hair care products, which repair and restore the health of your clients’ hair before you even begin to colour, then re-balance and close the cuticle of the hair after colouring.

  • Designed to work harmoniously with the biology and structure of the hair

  • Free from ammonia, parabens, resorcinol, gluten and GMO ingredients

  • Unique patented and non-damaging green science formula.

  • Lowest possible levels of oxidative pigment (PPD/PTD/PTDS).

  • No ammonia, parabens or resorcinol.

  • Works within the hairs optimum pH levels.

  • Made up of 60% organic and 95% naturally derived ingredients.

  • Dermatologically tested.

  • Vegan friendly.

  • Gluten free.

  • 64 inter-mixable shades.

  • No nasty chemical smell.

  • Biodegradable.

  • Packaging made from recycled material and fully recyclable.

  • Create icy blondes, bold brights and pretty pastels.

  • Covers grey.


Innersense Organic Beauty 

Nature is at the center of Innersense Organic Beauty. We believe choosing clean, pure beautiful haircare is the smart, simple way to create a love story between you and your hair. Our products are crafted from certified organic plant ingredients your hair will love in luxurious formulations that deliver hydration, health, moisture, shine and protection only Mother Nature can provide. Our unwavering commitment to clean, pure and beautiful is reflected in every aspect of every product, each formulated with the highest intention and purity, sourcing, harvesting and processing. And just as important as what’s in our products is what’s not. Many conventional products include silicones, resins, plastics and other synthetics that add a slick coating or a slippery feel. These give the illusion of moisture and shine but over time, those are the exact ingredients that build up and create dull, dry, unloved hair.

Here’s what you can count on in Innersense Organic Beauty formulations:

*Ingredients straight from nature, grown organically and sustainably without chemicals. Ethically harvested and sourced from trusted, transparent plantations, orchards and farms from around the world

*Formulated through conscious chemistry; cold-pressed, distilled or otherwise processed without synthetics to preserve purity

*Formulated free of phthalates, ethoxylates, sulfates, silicones, 1,4 dioxane, parabens, petro compounds, propylene and butylene glycol, PEG, MEA, TEA, MIA, EDTA artificial dyes or synthetic fragrances

*High concentrations of key ingredients mean less water

*Gluten-free, cruelty-free and non-GMO



In ORTOFFICINA farm on the hills of Bologna, grown with biodynamic methods and at zero-mile plants, shrubs and aromatic herbs that become ultra-performing complexes of essential oils, extracts and hydrolates of our formulations. The biodynamic method is the purest and most effective type of cultivation: free of pesticides, herbicides, insecticides and synthetic fertilisers used in conventional agriculture, it respects the plant and the environment following 3 fundamental principles: keep plants healthy without using any chemical substances; keep fertile soil in cultivation using biodynamic preparations and cumulus; rely on the moon influence for proper sowing and harvesting and to obtain ingredients rich in active and nutritious elements.

Picked in their balsamic period, officinal herbs are distilled locally in steam current, and transformed into essential oils, hydrolates and extracts by traditional, natural methods and without the use of synthetic solvents.

Organic and biodynamic raw materials are combined with carefully selected natural ingredients, like pure oils, waxes, butters and emollient plants, and the purest and most sustainable active and functional ingredients. Aggressive and potentially harmful synthetic products are replaced by natural and more delicate alternatives.

Each product is formulated according to the principles of the most advanced green chemistry which guarantees a perfect balance between natural formula and professional performance.

OWAY HAS ACTIVATED THE COOPERATION WITH INTERNATIONAL NETWORKS OF FAIR TRADE PURCHASETO SUPPORT THE DEVELOPMENT OF THE POOR COUNTRIES OF THE WORLD .Fair trade raw materials obtained through sustainable development projects that promote the economy of and respect for local communities.

No OWAY product has ever been tested on animals. Marking the culmination of our work, we obtained PETA CRUELTY FREE recognition and certification in the U.S.A.

Amber glass protects the botanical extracts contained in our formulas, safeguarding their integrity and shielding them from UV rays. Aluminium is extremely protective and corrosion resistant. Glass and aluminum are 100% recyclable and reusable.

We only use essential packaging to minimise our environmental impact. We say no to overpackaging, secondary wrappings and packing materials, which often end up being discarded immediately after purchase.

ALL OBJECTS AND TOOLS OF THE OWAY WORLD ARE MADE WITH NATURAL MATERIALS SUCH AS WOOD, RECYCLED PAPER AND CARDBOARD, COTTON, GLASS AND METAL.OWAY has chosen to use renewable energy in its production facilities, using the cleanest, most natural and inexhaustible source available to our planet: the sun. To guarantee the maximum purity of our formulas, we only use ozone water, which is microbiologically pure, obtained naturally and without the use of ionizing radiations or chemical disinfectants. OWAY’s commitment to a healthy and positive lifestyle also pervades every action we carry out daily at our Company: the use of electric cars, recycling of materials, organic shopping and at zero-mile for people working at OWAY. 



The green haircare brand O’right has more to offer than products of excellent quality. As a brand promoting a green lifestyle, we draw inspiration from nature to communicate Taiwanese green culture and further represent the close connection between the land and our lives. Our ultimate goal is to create deep and profound values for our products.

This is a green revolution in the haircare industry. We believe that a great design comes from a harmonious relationship among heaven, the earth, and humans and it inspires people with the beauty of nature.  Learning from nature, we promise to make out products “healthy for the human body, healthy for the society, and healthy for the environment.” Our passion for the earth is well-presented in creative incorporation of green ideas into daily life. All in all, O’right’s mission is love and care, now and forever.

O’right has been the forefront of sustainability for 18 years. From product ingredients, packaging, green headquarters, logistics to CSR activities, our vision to achieve zero carbon is evident in the 1.6 million kg of carbon emissions we have reduced and over 140 thousand of trees we have planted during these years. 

We adopt a carbon-free, centralized delivery system that requires a minimum shipping threshold and optimizes the route by time or distance to save carbon and energy. We recycle 80% of our shipping cartons and use eco pallets each made from 7,300 bottle caps. Through our green logistics, we have reduced carbon emissions by 325,308 kg, which is equal to planting 29,573 trees.


Malibu Wellness

What most people don’t realize is what is hiding in your shower water is often the culprit to many common and severe issues in the hair, scalp and skin. Over 85% of the country is shampooing in hard water, which is packed with minerals and harsh chemicals that wreak major havoc on the hair, scalp and skin and can even serve as a trigger for many conditions. Hard water mineral build-up can be a trigger for issues such as hair color fading, poor grey coverage, brassy blondes, muddy or ashy hues, hair that lacks movement or body/bounce, highlights that seem to “disappear” just a couple of weeks after leaving the salon, just to name a few. Our Malibu treatment pulls toxic build-up from the hair with concentrated vitamin complex. This powerful treatment must be done in-salon and it acts as a magnet to removing topical product buildup, minerals, oxidizers and medication deposits, leaving the hair softer, healthier and stronger. This treatment will normalize the hair PH and the exfoliation rate of an aggravated scalp. We recommend all new guests receive this treatment prior to our coloring services giving us a clean canvas to work on. 



Beautiful Nails. Colorful Stories. AILA Cosmetics (pronounced eye-luh) was inspired by a desire to provide beautifully curated nail colors without compromising function or nail health.  This system offers luxe colors while addressing common nail issues. This comprehensive approach to nail care was developed by Board Certified Podiatric Surgeon Dr. Cary Gannon. 

 AILA Is About Beauty. AILA Is About Wellness.

  • Cruelty-free, Gluten-free, Vegan

  • Made WITHOUT parabens, sulfates, formaldehyde, formaldehyde resin, camphor, dibutyl phthalate, toluene, triphenyl phosphate, xylene, bismuth oxychloride, ethyl tosylamide

  • Chip-resistant, super shiny, long-lasting

  • Made in the USA

  • Our Remover is formulated using natural ingredients.

  • Promotes nail and cuticle health



Founded in 2008, doTERRA was built on the mission of sharing therapeutic-grade essential oils with the world. Having seen for themselves the incredible benefits that can be had from using these precious resources, a group of health-care and business professionals set out to make this mission a reality. They formed a company and named it doTERRA, a Latin derivative meaning “Gift of the Earth.”

The first hurdle to overcome, however, was to establish a standard of quality in an industry that had never had one. It wasn’t enough to simply provide essential oils to homes around the world; the doTERRA founders were committed to providing only the highest quality and purest essential oils so that families could know with surety that they were using only the best to promote health and wellness for their loved ones. This commitment led to the creation of a new standard of therapeutic quality: CPTG Certified Pure Therapeutic Grade®.

To achieve such a grand vision as bringing essential oils to the world required a team of dedicated people. This team would need to be made up of people dedicated to hard work, commitment, passion, and vision. That team has grown since its initial inception, but the mission remains the same—to provide essential oils that appeal to everyone from the novice to the expert, and that can be used safely on your loved ones.

Based in a state of the art facility in Pleasant Grove, Utah, doTERRA continues to work toward achieving its vision of providing all families everywhere with the health-promoting benefits of essential oils. When you choose doTERRA, you are choosing essential oils gently and carefully distilled from plants that have been patiently harvested at the perfect moment by experienced growers from around the world for ideal extract composition and efficacy. 

Each doTERRA essential oil is also carefully and thoroughly tested using the strict CPTG Certified Pure Therapeutic Grade® quality protocol. Experienced essential oil users will immediately recognize the superior quality standard for naturally safe, purely effective therapeutic-grade doTERRA essential oils.  

While there is a science to the distillation of essential oils, it is also an art. Distillers not only rely on years of experience, they also employ modern technologies and techniques. 

The most common method of extracting essential oils is a low-heat steam distillation process. In this process, pressurized steam is circulated through plant material. The essential oils are liberated from the plant and carried away by the steam. When the steam cools, the water and oils naturally separate and the oil is collected. To ensure the highest quality oil extract with the correct chemical composition, the temperature and pressure must be closely monitored. Too little heat or pressure and the oil will not release; too much, and the oil’s composition and potency will be affected.  

Steam Distillation

Steam distillation is the most common way to extract aromatic compounds (essential oil) from a plant. During the steam distillation process, steam passes through the plant material. The combination of heated steam and gentle pressure causes the essential oil to be released from microscopic protective sacs. As the vapor mixture flows through a condenser and cools, it yields a layer of oil and a layer of water. The essential oil rises to the top and is separated from the hydrosol (floral water) and collected.

Some have asked about the difference between first distillations in comparison to complete distillations. The temperature for steam distilling is usually between 140–212 degrees Fahrenheit. Since different plants require different pressures, times, and temperatures, using this particular distillation method makes it possible to adjust the temperature based on the plant type, making it a very effective and precise way to obtain the purest compounds.


Unlike steam distillation, expression, sometimes referred to as “cold pressed,” does not involve heat. In this process, oil is extracted from the product under mechanical pressure. doTERRA uses expression to extract all of its citrus oils, such as Wild Orange, Lemon, Lime, Bergamot, and Grapefruit, from the rind.

Proper distillation requires a consideration for the uniqueness of pressure, temperature, time, and harvesting practices, each of which may be as diverse as the plants themselves. A poor distillation process can alter or destroy the necessary aromatic compounds that comprise the essential oil, leaving a substance far different from the intended goal and something that would not be used to support health and wellness. For this reason, the best distillation artisans dedicate their efforts and work to only a few select plants. This focused effort develops proper knowledge and experience, helping ensure congruency between the oil chemistry of the plant and its distilled form.


invisibobble® was created by the blending of the words ‚invisible’ and ‚bobble’. Thus, the construction of ‚invisibobble’ reflects the characteristic feature of the invisibobble® ORIGINAL (the first invisibobble®): it leaves no trace in the hair after being worn. 

The lifespan of an invisibobble® is noticeably longer than that of a normal hair tie. If the invisibobble® starts to wear out after a while, you can make it contract again by placing it in the sun, on top of a heater (or a towel) or in hot water.

The invisibobble® is composed of polyurethane, better known as artificial resin. Polyurethane is particularly hygienic, since it neither absorbs dirt nor bacteria, and has a very easily cleaned surface.

The material in its particular shape cannot be manufactured seamlessly and needs to be welded together at the end of the production process.

Whether used as a revolutionary styling tool or stylish wrist accessory – invisibobble® is versatile and allows creating professional updos and individual styles without additional clips or bobby pins.

Questions about any of our products?
Let us know.